It takes more than just a real prime 7 digit vanity number to do this. It takes a successful and powerful business behind the number and it takes a lot of powerful advertising to build a national brand name. Most numbers are used in direct response and nearly all vanity numbers are valuable, but with the combination of these things, you have the raw potential to create a true industry leader. Direct response is designed to illicit an immediate or direct response from an advertisement. Instant Recal is designed to get the consumer to immediately recognize the company when the need arises.
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